Value Creation in Tourism

The topic for this webinar explores the concepts of value, and how the experience economy has changed how value is created in tourism products. We will examine the role of value-creation and co-creation in the context of cultural tourism, providing examples of each.

Aims:

  1. The concepts of value creation and value co-creation.
  2. The importance of value creation and value co-creation to cultural tourism.
  3. How co-creation can be utilised in the cultural tourism setting.