August – October 2021

CQRASN presents:

Tappping into Cultural Tourism 

In a five part series of informative online lunchtimes sessions Creative Business Champion Sharee Bauld will be unpacking the latest trends on regional tourism and ways in which regional galleries and creative spaces can add value to create improved revenue streams and greater sustainability.

If you want to learn how to provide unique experiences, increase your visitor numbers and your venue’s income through the various touch points, these webinars ire the first crucial step in the process. Sharee will also be providing insights into why data is THE essential ingredient to growth.



Sharee is a tourism industry professional with 25+ years’ experience in the field, both in Australia and overseas. She is currently a Creative Business Champion with the Regional Arts Services Network. She has spent most of her career in developing countries working with international development agencies in almost every aspect of tourism – transportation, education, arts, culture and heritage, environment, agriculture, hospitality, IT and the travel trade – from the grassroots to the Ministerial and multilateral levels, with both the public and private sectors.

In the arts culture space, she has worked to support the revival and reinvigoration of traditional crafts and art forms in a number of post-war countries, in an effort to overcome the subsequent loss of ancient arts, traditions and cultural heritage. She has worked with business and organisations to design and apply the principles of Fair Trade, worked with artisans and arts and cultural organisations to improve their market access, and provided support for those working in the sector to sustain themselves.

She has also worked with First Nations people in Cape York Peninsula, at the non-government and local government level, initially managing a Commonwealth-funded tourism project and then providing support and advice for Traditional Owners to achieve aspirations on-country for economic and tourism development.

Sharee is driven by connecting people, communities, industries, and sectors as a means to achieving impact and sustainability for all. In her spare time, she doesn’t enjoy working on her longsuffering PhD in tourism and can be found running around a hockey field in the town of Moranbah.




Wed 18 August, 12 – 1:15pm:  Introduction to Cultural Tourism, BOOK HERE.

This introductory webinar will introduce participants to the concept of cultural tourism, and the characteristics that underpin this type of tourism and the tourists who engage in it. Participants will gain an understanding of what tourists demand, and how this can be capitalised upon for their gallery or creative space.


Wed 8th Sept, 12 – 1:15pm:  The Importance of Research and Data, BOOK HERE.

This webinar introduces you to the importance of research and data to understanding your customers and their needs to best reach them. An overview of regional tourism trends, as well as the most recent statistics on cultural tourists in QLD, will be undertaken to familiarise participants with the domestic cultural tourism market. A practical instruction on conducting your own research and using the data to inform your marketing strategies will be undertaken.


Wed 6th of Oct, 12 – 1:15pm:  Product and Experience Development, BOOK HERE.

The topic for this webinar explores the ways in which to develop your existing products or identify new products, and how to turn these into memorable experiences. We will explore the concept of co-creation and value-creation in experience development, and how to apply this to your product offering. Participants will learn the importance of examining their gallery or creative space from a broad-scanning perspective, to minimise silo approaches.


Wed 1oth Nov, 11 – 12:15pm:  Promotion and Communications, BOOK HERE.

This webinar will outline the importance of effective marketing promotions and communication to ensure your products and experiences are reaching their audiences. You will learn about a tourist’s decision-making process, and the variety of mediums they access to identify and choose their holiday itinerary.


Thurs 11th Nov, 12 – 1:15pm:  Designing Your Product Experience, BOOK HERE.

Designing Your Product Experience: This practical webinar will explain how to design your product experience through a specific example of an exhibition/event at your gallery.






For more information contact Trudie Leigo, CQRASN Project Officer, or 07 4150 7736


This workshops series has been developed by the Regional Arts Services Network is an initiative of the Queensland Government through Arts Queensland. CQUniversity has been appointed as the Central Queensland Provider.